The Most Common Google Ads Banner Sizes

Searching for the most popular Google Ads banner sizes used for remarketing / retargeting and Display Network campaigns? Please see our summarized version of Google’s Community Resource below.

Most Common Google Ads Display Ad Sizes

Mobile Ads

• 300 x 250
• 320 x 100
• 250 x 250 – Square
• 200 x 200 – Small Square

Computer Ads

• 300 x 250
• 336 x 280 – Large Rectangle
• 728 x 90 – Leaderboard
• 300 x 600 – Half-Page Ad
• 160 x 600 – Wide Skyscraper
• 970 x 90 – Large Leaderboard
• 468 x 60 – Banner
• 250 x 250 – Square
• 200 x 200 – Small Square

The Google Ads Banner Sizes That Perform Best

While Google provides a long list of acceptable banner sizes, we’ve found that there’s a small set of banner sizes that perform the best!

These:

• Medium Rectangle (300×250)
• Large Rectangle (336×280)
• Leaderboard (728×90)
• Half Page (300×600)
• Large Mobile Banner (320×100)

Google Ads Banner Technical Requirements:

 You can upload image ads to Google as GIF, JPG, and PNG and make sure they are under 150KB

For additional information direct from Google, please see the below helpful links:

About Common Sizes

Ad Creative Best Practices

How to Create Display Ads