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OUR KLAVIYO EMAIL
MARKETING PROCESS
Visionisto is proud to be a partner of the revolutionary Klaviyo email marketing and customer retention platform to create captivating emails for your business. Our specialized team of copywriters, email designers, and e-commerce and marketing professionals work together to help you grow your brand and form lasting relationships with customers. We can help you set up Klaviyo, automate marketing processes, design monthly campaigns, and conduct A/B testing to help you understand your customers’ preferences.
Getting started
SETTING UP AND IMPLEMENTING KLAVIYO
New to Klaviyo? We can help! Our marketing experts can move your old campaigns into Klaviyo and design a marketing strategy that makes the most of its advanced capabilities. We’ll conduct comprehensive audits of your lists, segments, and previous campaigns to streamline and improve your customers’ Lifetime Value.
READY TO GET STARTED
The first step is to reach out to us and schedule a call. We'll chat about your goals, KLAVIYO MAIL marketing, and more.
AUTOMATIONS
KLAVIYO FLOW
OPTIMIZATION
The Klaviyo platform delivers revenue and results through Flows. You can use these automated emails to welcome new customers, remind them about their abandoned cart, and handle many other different scenarios. No matter which Flows you need, our experts can conduct A/B testing and monthly Flow optimizations.
MONTHLY SUPPORT
KLAVIYO EMAIL
CAMPAIGN MANAGEMENT
Each month, our expert designers, copywriters, and developers will optimize your marketing campaign by creating fresh content. We’ll personalize each email using rigorous testing and surveying your customers’ desires and habits. Our goal is to create beautiful and accessible messaging which translates to revenue for you.
ONGOING RESULTS
LIST GROWTH AND
SEGMENTING
“One-size-fits-all” campaigns sent to your entire mailing list may work, but they won’t maximize your results. Segmenting is the key to engagement, high click-through and open rates, and more revenue in turn. Our professionals can help with on-site lead generation and cater email campaigns to multiple different customer subsets.
Increase you ecommerce revenue by up to 30% with Klaviyo!
The first step is to reach out to us and schedule a call. We'll chat about your goals, KLAVIYO MAIL marketing, and more.
BELOW IS A SMALL EXAMPLE OF OUR KLAVIYO FLOWS.
COMMON KLAVIYO EMAIL MARKETING AUTOMATION FLOWS
The Opt-In Nurture flow convinces first-time customers to make purchases with specialized coupon codes. It can also be useful for prospective customers who have recently signed up for your mailing list.
OPT-IN NURTURE FLOW
BROWSE ABANDON FLOW
Do you have customers who look at particular products but haven’t yet made their purchase? The Browse Abandon flow can target these customers and convince them to seal the deal.
Your visitors might add items to their shopping cart, but that doesn’t always mean they’ll check out. The Abandoned Cart Flow helps by reminding customers of their pending cart items and convincing them to complete the transaction.
ABANDONED CART FLOW
EXPECTED PURCHASE FLOW
The Expected Purchase flow makes use of the Klaviyo analytics module. You can use it to seize the moment and send customers emails when Klaviyo expects them to come back for their next purchase.
Encouraging rebuys can be a surefire way to retain customers. With the Winback Email flow, customers who haven’t made a purchase from you in two months will receive an email encouraging them to make repeat purchases or check out your newest stock.
WINBACK EMAIL FLOW
AFTER PURCHASE FLOW
After a customer completes a transaction, emails in the After Purchase flow can provide them with receipts, ask for their feedback, or inform them on your business’s policies. These emails are also useful for upselling or convincing your customers to purchase accessories for their new items.
Encourage your satisfied customers to speak up with the Review Request flow. Using this flow, you could offer customers incentives like coupons or gift certificates in exchange for a review of their experience. You never know what testimonials might come your way.
REVIEW REQUEST FLOW
UPSELL EMAIL FLOW
The Upsell Email flow encourages both new and regular customers to consider your higher-end or newer product families. These emails are the most direct way to increase your customer lifetime value (CLV).
READY TO GET STARTED
The first step is to reach out to us and schedule a call. We'll chat about your goals, KLAVIYO MAIL marketing, and more.
KEY KLAVIYO TESTING STRATEGIES INCLUDE
Improving your opt-in rates is the key to gaining a steady flow of customers. Properly-tailored and campaigns can drive more visitors to either join your mailing list or make their first purchase. The Klaviyo platform allows us to conduct A-B testing and other market research to give your business the perfect email elevator pitch. We can also design capture pages which customers will see upon clicking a link in your emails.
Measuring click-through rates can help you understand how many customers interact with your marketing emails and click through to your website or store. Klaviyo's analytics module can measure unique clicks and eliminate redundant metrics. Our experts can help improve your click-through rate by designing a compelling call to action and placing links in accessible places in your emails.
Different groups of customers will interact with your emails in different ways. Segments can be divided by customers' location, background, purchase history, or online behavior. Klaviyo analytics can test each of your campaign's segments individually to determine weak points where you may be missing valuable revenue or retention.
Determining how many customers open your emails is one of the most fundamental marketing metrics. The ideal number of monthly email reads for your business will vary, but Klaviyo can determine your open rate both overall and across your campaign's segments. Our experts can work with you to create subject lines and top headers that make a lasting first impression.
The right promotional strategy, sale, or event can not only bring you new customers or keep existing ones loyal. It can also aid with effective inventory management and give you direction for future campaigns. Use Klaviyo to discover which emails and links customers most interact with, then tailor your campaign to meet them where they are.
Timing is everything with email marketing. Customers could ignore emails sent too early or late in the day, or if they aren't around their devices at the time of sending. Klaviyo can break down email impressions and clicks by time to help you gauge your customers' habits.
LOOKING TO TAKE
THE NEXT STEP?
Schedule a FREE Klaviyo audit with us. We can help you design a perfect marketing campaign and bring it to its best potential through comprehensive analytics.
