A regional home services company with 12 locations was invisible in local search results for their primary service categories. Our comprehensive local SEO strategy transformed their lead generation across every market they serve.
Despite operating in 12 markets with strong service delivery, the client had minimal organic search visibility in any of their locations. Their website had a single location page, inconsistent business citations across the web, and a Google Business Profile with incomplete information and very few reviews. Most of their leads came from expensive lead aggregator platforms that delivered inconsistent quality.
We started with a complete local SEO audit across all 12 markets. We then built optimized location pages for each market with unique content, local schema markup, and geo-targeted service descriptions. We cleaned up and standardized citations across 60+ directories, fully optimized every Google Business Profile with complete service categories, and implemented an automated review generation system. Finally, we developed a local content strategy featuring community-focused articles and seasonal service guides.
All 12 locations ranking in the Google local pack for primary service keywords within six months
267% increase in monthly lead volume across all markets combined
540% growth in Google Business Profile views and discovery searches
62% reduction in cost per lead as organic replaced paid lead generation platforms
Average review rating increased from 3.8 to 4.7 stars across all locations
"We were spending over $15,000 per month on lead generation platforms and getting inconsistent results. Six months into the local SEO program, we were generating more and better leads organically than we ever got from paid sources."
Owner
Regional Home Services Company