A Fortune 500 financial services company experienced a catastrophic 45% decline in organic traffic following a site migration. Our enterprise SEO team not only recovered the lost traffic but drove the site to all-time high organic revenue.
The client migrated their primary website to a new CMS platform without proper SEO planning. Within three months, organic traffic dropped 45% as broken redirects, missing canonical tags, orphaned pages, and JavaScript rendering issues prevented search engines from properly crawling and indexing the new site. Internal teams were unable to diagnose the root causes, and organic revenue was declining by approximately $800,000 per month compared to pre-migration levels.
We deployed a cross-functional enterprise SEO team that worked directly with the client's engineering, product, and content organizations. Phase one focused on emergency technical remediation: fixing 12,000+ broken redirects, resolving rendering issues, and re-establishing proper indexation signals. Phase two involved restructuring the site's content architecture across 4,200+ pages with improved internal linking, updated schema markup, and E-E-A-T-optimized content. Phase three introduced AI search optimization and ongoing governance frameworks to prevent future regressions.
Full traffic recovery achieved within four months of engagement
78% year-over-year organic revenue growth, exceeding pre-migration performance
1,847 critical technical issues identified and resolved during the remediation phase
4,200+ pages restructured with improved content architecture and internal linking
SEO governance framework adopted company-wide, preventing regressions during subsequent releases
"The migration nearly cost us our organic channel entirely. Visionisto's team diagnosed the issues our internal teams couldn't see, executed the recovery flawlessly, and then built the governance systems that protect us going forward. They saved and then grew our most valuable marketing channel."
Chief Marketing Officer
Fortune 500 Financial Services