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If you’re looking for some new marketing strategies to attract new patients in 2022, this blog post is a must-read. We’ll cover ten marketing tactics for dentists and dental practitioners to help your dental office.
According to Dr. Irina Kellerman DDS of 3V Dental Associates in Port Washington, New York, “digital marketing has made a huge impact on our office’s growth over the last 5 years. I’m not sure where we would be without it. Investing in our business has ensured we cover all of our “digital” bases and we have a consistent flow of new patients because of it.”
1. Rebuild Your Website To Focus on Conversions With a Mobile-First Approach
Let’s face it: most dental practices have struggled over the past few years. Patient numbers have been diminishing, and there’s no sign of this trend reversing anytime soon. To save your practice, you need to attract patients in a way that will not only reverse the downward trend but also increase traffic and patient retention.
This is where mobile marketing comes in: these days, people are almost always on their phones when looking for dentists or other healthcare professionals. You need to build a website that addresses the needs of your prospective patients while providing them with a one-of-a-kind dental experience.
We know that the health of your practice can be at risk if you don’t have a mobile-friendly website. Therefore, you must take the time to understand what it takes to build a site that stands out from the crowd.
You need a website suitable for all devices, including desktops, tablets, and mobile. Every year more people access the internet via their phones or tablets than desktop computers, with this trend growing yearly. You don’t want to be on the wrong side of history by not having a mobile-friendly site to attract new patients.
By focusing on mobile-first, we can design a site that will explore the needs and wants of your prospective patients through effective landing pages and lead capture tools.
2. Grown Your Presence Organically Through SEO
Search engine optimization will ensure your practice grows organically through highly-targeted and optimized content that is likely to be found by people looking for a dentist. Visitors will also be encouraged to share your content via social media.
Highly-targeted, optimized content easily found by prospects: this is what we will focus on when building your new website. You want to create a site that converts leads into patients and builds your reputation as a dentist who provides excellent care. The experience of your visitors should not only exceed their expectations but also make them eager to spread the word about the kind of experience they’ve had at your practice.
Make sure your practice stands out by investing in an SEO strategy that is regularly updated, with the number of backlinks increasing alongside traffic. It would help if you also considered other factors that affect your ranking on search engines, such as keywords and the size of your website.
Our SEO strategy is typically broken down into 4 key phases:
- Website Audit and technical SEO – Our team ensure your website is built to Google’s standards and is easy for users to use. Ensuring your website is technically sound is the first step to organic success.
- On-page SEO – After our audit and cleanup of any technical issues, on-page strategies are deployed. This is where you’ll see common SEO terms like Title Tags, Meta Descriptions, Internal Linking, and more.
- Content audit and content writing – Using a combination of content marketing techniques, we’ll comb through your existing content to ensure it’s speaking the right language relative to your audience. We’ll look for easy content wins, content gaps (what your competition is ranking for and you’re not), and top-of-the-funnel content topics to bring in new audiences.
- Link Building – Once the initial three steps are completed, our team gets to work building authoritative links to your website. By using a mix of backlink techniques, we ensure your website diversifies its backlink profile.
3. Get on the Map, Google My Business, and Google Maps Optimization.
If you don’t have a website optimized for mobile, you could miss out on patients and other prospective patients looking for a dentist in their area. There are more searches done via Google Maps now than there have ever been before. Put yourself on the map by having your business listed on this free platform.
Let potential patients know your practice is nearby by getting your dental office address and phone number listed on the map. You can do this by signing up to Google My Business: it takes just one click to start. Once you’ve signed up, you can add content about your practice, such as hours of operation.
Once you’ve added basic information, you can start sharing your business details on Google Maps. If your office is listed on this platform, then it is likely that people will come to learn about your practice through local search results. The more people see your dental practice listed on this platform, the more likely they will visit you.
Create a pop-up window for your practice using Google Maps to highlight contact details and place them on the map. When prospects visit your location and are looking for a nearby dentist, they’ll be able to instantly click the pop-up window and learn about your practice. Make sure you include images of all the products and services you offer and contact information. Google Maps is a great way to get new patients in the door without spending much money on advertising.
4. Gather Reviews From Patients.
It would help if you had an active presence on Facebook, Twitter, and other social media platforms. There’s no better way to collect customer reviews than by using member profiles. It will help your practice gain recognition for the kind of care and treatment it provides: having a solid social media following is essential for building brand awareness and customer loyalty.
If you don’t have a Facebook Page yet, create one! You need to use this platform to interact with patients looking for dentists in their area, as well as share your dental services with patient groups such as toddlers or pregnant women. When patients see information about your practice on Facebook, they will likely contribute a positive review of their experience at the office.
If you don’t have a Twitter account, take the time to create one and let people know that your practice is now on Twitter. This platform can promote your business and encourage more patients to visit you.
5. Claim Local Business Listings.
All businesses are listed in local business directories. We highly recommend you claim your listings to get more visibility. It will give you a strong presence and improve the chances of new patients discovering your practice. With many people using Google Maps, as mentioned above, taking time to claim all of the local listings for dentists, orthodontists, endodontists, and other dental specialties will increase the chances of gaining more patients in your area.
If you aren’t listed in these directories, you need to contact the business directly and give them your information. If the company doesn’t accept your listing, you could go to the website and see if there is a contact or claim this business link. Either way, we recommend that you start claiming your listings today.
6. Invest in Google Ads.
You’ll need to invest in paid advertising (PPC) to make the most of your SEO efforts. You’ll find that you get many more leads if you set up Google AdWords campaigns and run them frequently. Make this essential element of your SEO strategy, and various online ads appear on search engines across the web.
You can use Google AdWords to advertise products and services, including dental offices for sale. By creating custom ads for potential customers to see, you can generate leads that are interested in specific products or services. You can also use these ads to generate email leads.
Once you’ve set up your Google AdWords campaigns, you must update them regularly to optimize the keywords and ads for an indeed targeted audience. You’ll need to include a lot of information about your practice and how it can benefit people of all ages, genders, and health conditions to get more leads.
7. Create an Audience on Facebook and Instagram Using Paid Advertising.
It would help if you created an audience that is made up of people who are interested in your product or service. On Facebook, you can set up a custom audience based on people who have already interacted with your business by:
Check to mark the ‘create custom audience’ box when creating a Facebook ad. You can pull information from various sources such as contact lists, existing clients, etc.
Add information such as age, location, and gender to create the most effective ads for your dental office for sale. The more information you include about your target clientele, the better your ads will generate leads for new clients.
You need to use this platform to interact with clients looking for dentists in their area. When patients see information about your business on Facebook, they are likely to visit your practice soon for treatments.
It would help if you created an audience based on people who like other dental practices and services. It will help you get more followers on Instagram and encourage them to visit your practice.
8. Create a Community on Social Media.
You should use social media to build a community of patients looking for the same things you provide. By creating your community and using it to share patient testimonials and other valuable information, you will be able to attract new patients who can become part of your community.
You can also share your unique marketing strategies with potential customers, which can help them find your website and learn more about what you offer.
9. Create a Blog To Educate Potential Patients, Top of the Sales Funnel Content.
Many dentists overlook the importance of blogging in their dental practice for sale marketing strategy. You can use your blog to educate potential patients with the right content.
It would help if you used your blog to provide information that can help people recover from common oral health issues such as bad breath, tooth decay, and gum disease. You can directly address these concerns and provide solutions if needed.
10. Run Giveaways to Local Audience To Build Awareness.
If you run dental practice for sale, you can provide free promotional items that patients can use to advertise your business to others in the area. A giveaway is an excellent way to connect with potential customers and build your reputation within your local community. It’s also a great tool that will provide free marketing for your dental practice for sale.
It will help if you run giveaways at school events and other community events, such as fundraisers or charity events. You can create a Facebook or Twitter campaign using the hashtag #giveaway, then share the link on all your social media channels.
If you are looking for marketing strategies to implement in your dental office in 2022, then the article is for you. Hope that this list of ideas has been able to help you achieve your goals and start generating those new patients.
Need help marketing your dental practice? Our team is ready to assist. Contact us today for a FREE consultation and strategy session.
