SEO FAQs

Below is only a small sampling of common SEO FAQs.

Form more information or for specific questions, please feel free to contact us directly.

What is SEO (Search Engine Optimization)?
SEO is the process of improving your website in multiple ways to make it more relevant for keyword searches related to your products and services. If you look at the internet as one GIANT catalog of pages, search engines like Google need to figure out which websites have the best and more relevant information. Google indexes your website on a regular basis to “catalog” your website’s pages. Now, when someone types in a search to Google, Google will return the best result to the user based on websites with the most appropriate and useful information.

What is SEM (Search Engine Marketing)?
SEM is a combination of marketing through the search engines. This may include SEO, PPC (pay per click and Google Adwords) marketing, remarketing and retargeting, social media, affiliate programs and more.

Why should I hire an SEO agency?
SEO can be as easy or as complicated as you choose to make it. As you may know, the SEO industry is forever growing and changing. Because of this, search engines and SEO techniques change rapidly. When you hire an SEO company, you’re gaining their expertise and experience in the field. Beyond that, you shouldn’t have to worry about changing algorithms, updates, link building and everything else that falls into the SEO bucket.

I already advertise via PPC/Adwords, what’s the difference?
The main difference between SEO and PPC is that PPC is managed on a per click basis, usually with a monthly advertising budget tied to it. Ads and campaigns are set based on products and services, and set to different geographical areas. When someone clicks on your ad, you are charge a CPC or Cost Per Click. Your CPC is set by many different factors, and just like SEO, changes rapidly.

SEO on the other hand prepares your website to be found naturally and organically. These results commonly appear on the left side of the Google search results page (SERP). When someone clicks on these results, you are NOT charged a CPC.

What’s the difference between “white hat” SEO and “black hat” SEO?
White Hat SEO is the act of following the search engine’s “best practices”. While each search engine is different, most follow strict guidelines as to what and what you may not do to your site. Following these guidelines ensure you are following the White Hat rules.
Black Hat SEO is a term used to describe someone who is trying to “game” the system. Some forms of Black Hat SEO may include, keyword stuffing, link farming, duplicating content, content spinning, spamming and more.

What is a SERP?
A SERP is your Search Engine Results Page. When you make an inquiry into Google and hit Search, the following page showing you your results is considered your SERP.

What is a Crawler or Spider?
This is a common term used to describe a robot that downloads pages of a website to be included in their index. The crawler searches the internet to find new information, as well as changes to websites, so it can return the most usefull, up to date information to its users.

What is an Index?
An index is a catalog of web pages throughout the internet. Everytime the Crawler visits your site, it will update their Index of your website.

What is an Inbound Link?
An inbound link is a link that is pointing to your website. These links are found on other website, and not your own. Commonly, links are referred to as ‘mentions” or “votes”. Based on the quality of these links, your site may rank higher than your competition.

What is an Outbound Link?
Conversely, a link found on your website pointing to another website is considered an outbound link. It’s good practice to have a good mix of both inbound and outbound links.

What is Link Juice?
Link juice is a term used to describe the “value” of a link. Lower quality links are said to have less “juice” than higher quality links. Think of it as a link coming from NYTimes.com vs a link coming from a local blogger in a small region of the US with a small readership.

What is a Keyword?
A keyword is a search term used on websites like Google. Something like “Miami Beach hotels” or “where can I find purple socks” are both keywords. Typically, search engine should only return search results if your website include the keyword on your website/web page.

What is Keyword Stuffing?
Keyword stuffing is the act of repeating the keyword on your website over and over in hopes of making your site appear more relevant. While this tactic was used and abused in the past, doing so today may have your page removed from the index.

What is W3C Validation?
W3C Validation is the act of sticking to rigid guidelines for your website. W3c is a consortium that regulates the internet. Sticking to their guidelines helps tell search engines that you’re looking to play by the rules.

Why should I include a Blog on my website for SEO purposes?
A blog is the easiest and fastest way to update content on your website, as well as share that content through social media and other marketing channels. Managing a blog on your site is considered one of the best way to rank for keywords and related search terms.